Pengaruh Influencer, Brand Ambasador Terhadap Minat Beli Produk

Elkana Putra Dufhastan, Reza and , Drs. Sri Padmantyo, MBA (2021) Pengaruh Influencer, Brand Ambasador Terhadap Minat Beli Produk. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze and identify the influence of Influencers on product purchase intention. To analyze and identify the influence of Brand Ambassador on product purchase intention. The population used in this study is the people of Surakarta and surrounding areas who use or are interested in MS Glow products and a sample of 200 respondents. The technique used is purposive sampling, namely the people of Surakarta and aged 18 years and over. Based on the results of the study, it is known that there is an influence between influencers on interest and there is an influence between brand ambassadors on buying interest. Keywords: influencer, brand ambassador and buying interest

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords: influencer, brand ambassador and buying interest
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	REZA ELKANA PUTRA DUFHASTAN
Date Deposited:	16 Aug 2021 02:53
Last Modified:	16 Aug 2021 02:53
URI:	http://eprints.ums.ac.id/id/eprint/93435

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