Pengaruh Inovasi, Citra Merek, dan Harga Terhadap Keputusan Pembelian Smartphone Xiaomi

Setiadi, Nanang and , Drs. Wiyadi, M.M., Ph.D. (2021) Pengaruh Inovasi, Citra Merek, dan Harga Terhadap Keputusan Pembelian Smartphone Xiaomi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of innovation, brand image, and price on purchasing decisions of Xiaomi smartphones. The sample in this study was 183 respondents who were consumers and those who had used a Xiaomi smartphone in Solo Raya . The type of data used in this study is primary data. Methods of data collection using a questionnaire. The data analysis methods used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination, model accuracy test (F test), estimator parameter accuracy test or hypothesis test (t test). The results of the analysis in this study indicate that innovation has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	innovation, brand image, and price, purchase decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NANANG SETIADI
Date Deposited:	15 Aug 2021 13:14
Last Modified:	15 Aug 2021 13:14
URI:	http://eprints.ums.ac.id/id/eprint/93370

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