Purwitaningsih, Nina and , Basworo Dibyo, S.E, M.Si (2021) Pengaruh Kualitas Layanan, Kualitas Produk, Dan Citra Merek Terhadap Kepuasan Konsumen Pada Kedai Kopi Janji Jiwa Di Kota Solo (Studi kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to determine: the effect of service quality on consumer satisfaction of the Kopi Janji Jiwa in Solo, the effect of product quality on consumer satisfaction at the Janji Jiwa coffee shop in Solo, the influence of brand image on consumer satisfaction. Janji Jiwa coffee shop in the city of Solo. The research method used is a method with a quantitative approach used to examine certain populations and samples, namely FEB UMS students who become consumers at the Janji Jiwa coffee shop in the city of Solo. Sampling was done by non probability sampling technique used in this study is purposive sampling with a total of 100 respondents and the data used is primary data in the form of a questionnaire. The results of this study indicate that: the quality of service has a significant effect on consumer satisfaction of the Janji Jiwa coffee shop in the city of Solo, the quality of the service has a significant effect on the satisfaction of the consumers of the Janji Jiwa coffee shop in the city of Solo, the brand image has a significant effect on customer satisfaction of the Janji Jiwa coffee shop in the city of Solo. Keywords: Service Quality, Product Quality, Brand Image, and Consumer Satisfaction
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Keywords: Service Quality, Product Quality, Brand Image, and Consumer Satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | NINA PURWITANINGSIH |
| Date Deposited: | 14 Aug 2021 03:57 |
| Last Modified: | 14 Aug 2021 03:57 |
| URI: | http://eprints.ums.ac.id/id/eprint/93254 |
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