PENGARUH E-SATISFACTION, E-TRUST, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PADA E-COMMERCE

Dewi, Elsa Riliana Hantika and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si. (2021) PENGARUH E-SATISFACTION, E-TRUST, DAN PERCEIVED VALUE TERHADAP REPURCHASE INTENTION PADA E-COMMERCE. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of E-Satisfaction, E-Trust, and Perceived Value on Repurchase Intention in E-Commerce. The population and sample of this research are e-commerce consumers and the number of respondents as a sample in this study is 100 respondents. The type of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis using multiple linear regression. The results showed that E-Satisfaction had a significant effect on Repurchase Intention, E-Trust had no significant effect on Repurchase Intention, and Perceived Value had a significant effect on Repurchase Intention.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	E-Satisfaction, E-Trust, Perceived Value, Repurchase Intention
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ELSA RILIANA H D
Date Deposited:	16 Aug 2021 04:04
Last Modified:	16 Aug 2021 04:04
URI:	http://eprints.ums.ac.id/id/eprint/93253

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