Daya Tarik Keputusan Pembelian Mie Instan Indomie

Octafia, Nika and , Dr. Edy Purwo Saputro, S.E,. M.Si (2021) Daya Tarik Keputusan Pembelian Mie Instan Indomie. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of influencers, brand image and price on purchasing decisions for Indomie instant noodles at the Muhammadiyah University of Surakarta. The population and sample in this study were 108 students who had purchased Indomie instant noodles. Sources of data in this study use primary data. The data collection method uses a questionnaire and is processed using the Statistical Package for the Social Sciences (SPSS) analysis tool with SPSS 26 software.The results of the analysis in this study indicate that the Influencer variable and brand image have a positive but insignificant effect on purchasing decisions, while the price variable has a positive and significant effect. significant to the purchase decision.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Influencer, Brand Image, Price, Purchase Decision
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NIKA OCTAFIA
Date Deposited:	14 Aug 2021 02:56
Last Modified:	14 Aug 2021 02:56
URI:	http://eprints.ums.ac.id/id/eprint/93210

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