Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Produk Apple Di Toko Ibox Mall Solo Paragon

Mahmudi, Nur Muhammad and , Drs. Kusdiyanto, M.Si (2021) Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Produk Apple Di Toko Ibox Mall Solo Paragon. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of Store Atmosphere and Service Quality on consumer satisfaction for Apple products at the Ibox Mall Solo Paragon store. In this study using a sample of 100 people taken by purposive sampling method, namely the sampling technique of data sources with certain considerations and the data used is primary data in the form of a questionnaire. The data analysis method is multiple linear analysis. The results showed that Store Atmosphere had a significant effect on customer satisfaction, service quality had a significant effect on customer satisfaction. The value of the coefficient of determination or R2 shows the percentage of the influence of all independent variables, namely store atmosphere and service quality on the dependent variable of consumer satisfaction Keywords: store atmosphere, service quality, consumer satisfaction

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	store atmosphere, service quality, consumer satisfaction
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD NUR MAHMUDI
Date Deposited:	14 Aug 2021 01:33
Last Modified:	14 Aug 2021 01:33
URI:	http://eprints.ums.ac.id/id/eprint/93200

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