Pengaruh Visual Merchandising Dan Potongan Harga Terhadap Impulse Buying Pada Toko Miniso Mall Solo Square

Pratama, Renaldi Yoga and , Drs. Kusdiyanto, M.Si. (2021) Pengaruh Visual Merchandising Dan Potongan Harga Terhadap Impulse Buying Pada Toko Miniso Mall Solo Square. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to analyze the effect of visual merchandising and price discounts on impulse buying at the miniso mall solo square store. The miniso shop sells various kinds of household appliances, accessories, electronic devices and cosmetics that have visual designs and attractive packaging. The visual design and attractive packaging as well as the unique visual of the store sometimes succeed in attracting consumers who initially did not have plans to shop at miniso, but immediately have a desire to shop at miniso stores. The technique used in sampling in this study is a purposive sampling technique with a total sample of 100 respondents. The research method used is multiple linear regression. The results showed that visual merchandising and price discounts had a significant positive effect on impulse buying at the Miniso Mall Solo Square store. Keywords: visual merchandising, discounts and impulse buying.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	visual merchandising, discounts and impulse buying.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RENALDI YOGA PRARTAMA
Date Deposited:	14 Aug 2021 02:26
Last Modified:	16 Aug 2021 06:13
URI:	http://eprints.ums.ac.id/id/eprint/93198

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