Pengaruh Media Sosial Terhadap Minat Berkunjung Wisatawan Pada Obyek Wisata Dengan Variabel Citra Destinasi Sebagai Pemediasi

Suryanto, Muhammad Reyhan Putra and , Kussudyarsana, S.E., M.Si., Ph.D. (2021) Pengaruh Media Sosial Terhadap Minat Berkunjung Wisatawan Pada Obyek Wisata Dengan Variabel Citra Destinasi Sebagai Pemediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) Naskah Publikasi.pdf Download (895kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (605kB)
	PDF (Bab I) BAB I.pdf Download (57kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (153kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (175kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (335kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (36kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (176kB)
	PDF (Lampiran) Lampiran.pdf Restricted to Repository staff only Download (537kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) Surat Pernyataan Publikasi.pdf Restricted to Repository staff only Download (317kB) | Request a copy

Abstract

This study aims to analyze the influence of social media on the interest of visiting tourists in tourism objects with the destination image as a mediating variable. The population and sample in this study were tourists who had visited tourism objects in Surakarta as many as 120 respondents. The type of data used in this study is primary data. The data collection method uses a questionnaire and is processed using Partial Least Square (PLS) analysis tools with SmartPLS 3.0 software. The results showed that social media had a positive and significant effect on interest in visiting, social media had a positive and significant effect on destination image, destination image had a positive and significant effect on interest in visiting, and social media had a positive and significant effect on interest in visiting which was mediated by destination image.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Media Sosial, Citra Destinasi, Minat Berkunjung
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce > HF5601 Accounting
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD REYHAN PUTRA SURYANTO
Date Deposited:	16 Aug 2021 02:16
Last Modified:	16 Aug 2021 02:16
URI:	http://eprints.ums.ac.id/id/eprint/93190

Actions (login required)

View Item