Yoga Perdana, Adji and -, Drs. Agus Muqorobin, M.M. (2021) Pengaruh Lokasi, Promosi, Potongan Harga Dan Socialmedia Marketing Terhadap Keputusan Pembelian Selama Masa Pandemi Covid-19 (Studi pada Mitra Swalayan, Kartasura). Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
np adji yoga(Mnj) R.pdf Download (527kB) |
|
PDF (Halaman Depan)
HALAMAN DEPAN R.pdf Download (554kB) |
|
PDF (Bab I)
bab 1 rev.pdf Download (73kB) |
|
PDF (Bab II)
bab 2 rev.pdf Restricted to Repository staff only Download (33kB) |
|
PDF (Bab III)
BAB III.pdf Restricted to Repository staff only Download (227kB) |
|
PDF (Bab IV)
BAB IV.pdf Restricted to Repository staff only Download (204kB) |
|
PDF (Bab V)
BAB V.pdf Restricted to Repository staff only Download (6kB) |
|
PDF (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (9kB) |
|
PDF (Lampiran)
LAMPIRAN.pdf Restricted to Repository staff only Download (101kB) |
|
PDF (Surat Pernyataan Publikasi)
PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (415kB) |
Abstract
This study aims to determine the effect of location, promotion, price discounts, and marketing through social media on purchasing decisions at Mitra Swalayan, Kartasura during the Covid-19 pandemic. This research is a quantitative research. The variables studied were Location, Promotional Discounts and Social Media Marketing, and Purchase Decisions. The population is all consumers in Mitra Swalayan who are not known. The sample is 100 respondents with nonprobability sampling technique. The type of data used is primary data with collection techniques using interviews and questionnaires. The data analysis method used is data instrument test including validity test, reliability test. Classical assumption test includes normality test, multicollinearity test, heteroscedasticity test. Multiple linear regression analysis and hypothesis testing include t test, F test, and coefficient of determination test. The results of this study can be said that there is a significant effect of all variables (location, promotions, price discounts, social media marketing) on purchasing decisions at Mitra Swalayan, Kartasura during the Covid-19 pandemic.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | location, promotion, discount, social media marketing, purchase decision |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ADJI YOGA PERDANA |
| Date Deposited: | 16 Aug 2021 04:06 |
| Last Modified: | 16 Aug 2021 04:06 |
| URI: | http://eprints.ums.ac.id/id/eprint/93177 |
Actions (login required)
 |
View Item |
