Analisis Company Characteristic Terhadap Loyalitas Merek Pada Dua Merek Sepeda Motor Terkenal Di Solo Raya

Asya'bi, Muhammad Fariz and , Dr. Moechammad Nasir, S.E., M.M (2021) Analisis Company Characteristic Terhadap Loyalitas Merek Pada Dua Merek Sepeda Motor Terkenal Di Solo Raya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze how the company characteristic of brand loyalty in two well-known motorcycle brands in Solo Raya. The motorcycle brand companies in question are Yamaha N-Max and Honda PCX. The focus of this research consists of (1) The Effect of Trust In Company on Brand Loyalty; (2) Effect of Company Reputation on Brand Loyalty; (3) Effect of Company Integrity on Brand Loyalty. The approach used in this study is a quantitative approach with data collection using a questionnaire or questionnaire. The sample data from this study are people who buy and use Yamaha N-Max and Honda PCX motorcycles. Data analysis using Partial Least Square (PLS). The results of this study are both the object of study Yamaha N-Max and Honda PCX Trust In Company. Company Reputation, and Company Integrity all have a positive and significant effect on Brand Loyalty. From the Trust In Company side, the Yamaha N-Max is more dominant than the Honda PCX. In terms of company reputation, the Yamaha N-Max is more dominant than the Honda PCX. In terms of Company Integrity, Honda PCX is more dominant than Yamaha N-Max. KeyWords: Brand Loyalty, Company Characteristc, Trust In Company, Company Reputation, Company Integrity.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Loyalty, Company Characteristc, Trust In Company, Company Reputation, Company Integrity
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD FARIZ ASYA'BI
Date Deposited:	15 Aug 2021 08:28
Last Modified:	15 Aug 2021 08:28
URI:	http://eprints.ums.ac.id/id/eprint/93145

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