Pengaruh Orientasi Kewirausahaan Dan Inovasi Produk Terhadap Kinerja Pemasaran Kelompok Usaha Kecil dan Menengah (UMKM) Gading Sukowati di Kecamatan Masaran Kabupaten Sragen.

Ramadan, Arif Muhson and , Basworo Dibyo , S.E, M.Si (2021) Pengaruh Orientasi Kewirausahaan Dan Inovasi Produk Terhadap Kinerja Pemasaran Kelompok Usaha Kecil dan Menengah (UMKM) Gading Sukowati di Kecamatan Masaran Kabupaten Sragen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (583kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (776kB)
	PDF (Bab I) BAB I.pdf Download (119kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (109kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (252kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (400kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (11kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (78kB)
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (207kB) | Request a copy

Abstract

This study aims to examine the effect of entrepreneurial orientation and product innovation on the marketing performance of Gading Sukowati MSME members in Masaran sub-district, Sragen district, Central Java. The object of this research is a member of Gading Sukowati UMKM in Masaran sub-district, Sragen Regency. The population in this study is MSMEs in Masaran District. The sample to be studied is MSMEs registered as members of Gading Sukowati and selected using random sampling techniques on MSMEs engaged in food processing or culinary businesses. Data were collected using a questionnaire research instrument and processed using multiple linear regression analysis using the SPSS application The results of this study conclude that the variables of entrepreneurial orientation and product innovation simultaneously have a positive and significant effect on marketing performance. The entrepreneurial orientation variable also has a positive and significant effect on marketing performance, this is evidenced by the t-count value. Product innovation variable has a significant effect but the direction of the effect is negative.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Marketing performance, entrepreneurial orientation, product innovation, simultaneous and partial
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARIF MUHSON RAMADAN
Date Deposited:	13 Aug 2021 08:05
Last Modified:	13 Aug 2021 08:05
URI:	http://eprints.ums.ac.id/id/eprint/93140

Actions (login required)

View Item