Pengaruh Brand Image, Brand Trust dan Harga Terhadap Minat Beli KFC di Boyolali

Anjaya, Adi Agung and , Drs. Kusdiyanto, M.Si (2021) Pengaruh Brand Image, Brand Trust dan Harga Terhadap Minat Beli KFC di Boyolali. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of brand image, brand trust and price on buying interest in KFC in Boyolali. The sample in this study were 50 respondents who were taken through purposive sampling method. The analytical tools used in this research include data instrument test, classic assumption test, hypothesis test, and model feasibility test using SPSS 21.00. The results of this study indicate that 1) Brand Image has a significant positive effect on Purchase Intention; 2) Brand Trust has a significant positive effect on Purchase Interest; 3) Price has a significant positive effect on Buying Interest. This means that all variables have a significant positive effect on Buying Interest at KFC in Boyolali.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Image, Brand Trust, Price and Buying Interest
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADI AGUNG ANJAYA
Date Deposited:	13 Aug 2021 06:25
Last Modified:	13 Aug 2021 06:25
URI:	http://eprints.ums.ac.id/id/eprint/93111

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