Pengaruh Website Design, Customer Service, Dan Privacy Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Pada Pelanggan Tokopedia Di Surakarta)

Pamungkas, Gilang and , Soepatini, M.Si. Ph.D (2021) Pengaruh Website Design, Customer Service, Dan Privacy Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Intervening (Studi Pada Pelanggan Tokopedia Di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to analyze the effect of website design, customer service and privacy on repurchase intention of Tokopedia customers in Surakarta. Analyze the influence of Website Design, customer service and privacy on Customer Satisfaction on Tokopedia customers in Surakarta. Analyzing the influence of Customer Satisfaction on Repurchase Intention to Tokopedia customers in Surakarta. Analyzing Customer Satisfaction mediates the influence of Website Design, Customer Service and Privacy on Repurchase Intention to Tokopedia customers in Surakarta. The population in this study were consumers who had bought through Tokopedia while the sample was 380 respondents with purposive sampling technique. Based on the results of this study, it is known that web design has a significant effect on customer satisfaction. Customer Service has a significant effect on customer satisfaction. Privacy has a significant effect on customer satisfaction. Web Design has a negative and significant effect on repurchase intention. Customer service has a significant effect on repurchase intention. Privacy has a significant effect on repurchase intention. Customer satisfaction has a significant effect on repurchase intention. Web design has no significant effect on repurchase intention with customer satisfaction as an intervening variable. Customer service has a significant effect on repurchase intention with customer satisfaction as an intervening variable. Privacy has a significant effect on repurchase intention with customer satisfaction as an intervening variable.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Website Design, Customer Service, Privacy, Customer Satisfaction and Repurchase Intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GILANG PAMUNGKAS
Date Deposited:	12 Aug 2021 23:08
Last Modified:	12 Aug 2021 23:08
URI:	http://eprints.ums.ac.id/id/eprint/93031

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