Pengaruh Kepuasan dan Kepercayaan Terhadap Loyalitas dalam Pembelian Online

Rismawati, Yasinta Arum and , Prof. Dr. Anton Agus Setyawan, S.E., M.Si. (2021) Pengaruh Kepuasan dan Kepercayaan Terhadap Loyalitas dalam Pembelian Online. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of satisfaction and trust on loyalty in online purchase. This study is a quantitative study using primary data obtained directly from the results of questionnaires distributed to 203 respondents using purposive sampling technique. The data analysis in this study was multiple linear regression analysis. The results of this study indicate that both satisfaction and trust have a positive and significant effect on loyalty in online purchase.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	satisfaction, trust, loyalty
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	YASINTA ARUM RISMAWATI
Date Deposited:	12 Aug 2021 06:52
Last Modified:	12 Aug 2021 06:52
URI:	http://eprints.ums.ac.id/id/eprint/93017

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