Pengaruh Persepsi Harga, Persepsi Kualitas dan Persepsi Risiko Terhadap Minat Beli Konsumen Produk Skincare Ms Glow di Kabupaten Sragen

Linansya, Winda and , Dr. Jati Waskito S.E., M.Si (2021) Pengaruh Persepsi Harga, Persepsi Kualitas dan Persepsi Risiko Terhadap Minat Beli Konsumen Produk Skincare Ms Glow di Kabupaten Sragen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of price perception, perceived quality, and perceived risk on buying interest in MS Glow skincare products. The research method used is a quantitative approach used to examine certain populations or samples, namely all consumers who use MS Glow skincare products in the district. Sragen. Sampling was done by non-probability sampling method with the number of respondents as many as 100 respondents and the data used were primary data in the form of a questionnaire. The data analysis method used is multiple regression analysis. The results of this study indicate that (1) price perception has a positive and significant effect on buying interest in MS Glow skincare products. (2) perceived quality has a positive and significant effect on buying interest in MS Glow skincare products. (3) risk perception has a positive and significant effect on buying interest in MS Glow skincare products skincare.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Perception of Price, Perception of Quality, Perception of Risk, Purchase Intention.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	WINDA LINANSYA
Date Deposited:	11 Aug 2021 04:31
Last Modified:	11 Aug 2021 04:31
URI:	http://eprints.ums.ac.id/id/eprint/92902

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