Penentuan Kelayakan Lokasi Usaha Minuman Milenial The Boba Time Di Surakarta

Khotijah, Siti and , Drs. Joko Suwandi, SE., M.Pd, (2021) Penentuan Kelayakan Lokasi Usaha Minuman Milenial The Boba Time Di Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI_SITI KHOTIJAH_A210170138..pdf Download (724kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (1MB)
	PDF (Bab I) BAB I.pdf Download (1MB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (1MB)
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (1MB)
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (1MB)
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (1MB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (1MB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (1MB)
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (185kB)

Abstract

The selection of a business location is one of the most important business decisions to make, because the accuracy with which you select a business site can influence your business strategy. The public, particularly millennials, are drawn to the boba drink trend. The popularity of boba among millennials has spawned a slew of beverage businesses selling a variety of brands. The growing popularity of boba drinks has prompted entrepreneurs to open locations across the country. The purpose of this research is to determine the viability of locating The Boba Time's millennial beverage business in Surakarta. This type of research is qualitative with an educational ethnographic design. The data needed is information related to determining the location of the business. Data collection methods are in-depth interviews, observation, and documentation. Test the validity of the data using source triangulation and method triangulation. Data analysis techniques use data organized in the site. The results show that determining the feasibility of the location of The Boba Time's millennial beverage business in Surakarta in terms of location visibility can be found in theapplication googlemaps, The Boba Time parking lot located in Banjarsari is spacious but for The Boba Time located in Jebres is not sufficient, then a wider location is needed. The selection of a mature business location for expansion in order to expand and develop the business so that the business does not stay stuck in one location, and the determination of the right competition location can compete with competitors so as to attract consumers.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Business location, millennial drinks, The Boba Time
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	SITI KHOTIJAH
Date Deposited:	11 Aug 2021 05:41
Last Modified:	24 Sep 2022 03:47
URI:	http://eprints.ums.ac.id/id/eprint/92615

Actions (login required)

View Item