Faktor Daya Tarik Kepuasan Pembelian di Shopee

Loshari, Anggit and , Drs. Kusdiyanto, M.Si (2021) Faktor Daya Tarik Kepuasan Pembelian di Shopee. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine purchase satisfaction, service quality and price. on consumer buying interest on one of the shopee online buying and selling sites. The model used is Linear Regression, F test and T test. The sample taken in this study is by distributing questionnaires to respondents. In this study there were 100 respondents. Purchase satisfaction, service quality and price are currently in a state of great influence on consumer buying interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Purchase Satisfaction, Service Quality and Price
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANGGIT LOSHARI
Date Deposited:	06 Aug 2021 01:31
Last Modified:	06 Aug 2021 01:31
URI:	http://eprints.ums.ac.id/id/eprint/92586

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