Pengaruh Kesadaran Merek, Asosiasi Merek, Loyalitas Merek Dan Persepsi Kualitas Terhadap Niat Pembelian Kembali Pada Kopi Sachet

Putri, Linda Arum Sukma and -, Drs. Sri Padmantyo, MBA (2021) Pengaruh Kesadaran Merek, Asosiasi Merek, Loyalitas Merek Dan Persepsi Kualitas Terhadap Niat Pembelian Kembali Pada Kopi Sachet. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of brand awareness, brand association, brand loyalty on repurchase intentions of purchasing sachet coffee. In this study, a sample of 140 people was taken randomly, namely people who had repeatedly consumed coffee sachets with various types. The data collection method was carried out through a questionnaire using an interval scale. The sample taken was 140 respondents with purposive sampling technique. Data analysis with multiple regression analysis and processed using the SPSS application. The results showed that brand awareness had a positive effect on repurchase intentions, brand association had no effect on repurchase intentions, brand loyalty had a significant effect on repurchase intentions, perceived quality had a significant effect on repurchase intentions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand awareness, brand association, brand loyalty, perceived quality, repurchase intention
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	LINDA ARUM SUKMA PUTRI
Date Deposited:	30 Jul 2021 03:27
Last Modified:	30 Jul 2021 03:27
URI:	http://eprints.ums.ac.id/id/eprint/92460

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