Daya Tarik Keputusan Pembelian di Alfamart

Saputri, Vera and -, Dr. Edy Purwo Saputro, S.E,. M.Si (2021) Daya Tarik Keputusan Pembelian di Alfamart. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of price, location and promotion on purchasing decisions at Alfamart. The population and sample in this study were students of the Muhammadiyah University of Surakarta who had made purchases at Alfamart and the number of respondents as the sample in this study were 132 respondents. The data source used in this study is primary data. The method of collecting data using a questionnaire. Analysis of data using the SPSS 25 method. The results of the analysis in this study indicate that price has a significant effect on purchasing decisions, location has a significant effect on purchasing decisions and promotions have a significant effect on purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	price, location, promotion, purchase decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	VERA SAPUTRI
Date Deposited:	10 Jul 2021 11:28
Last Modified:	10 Jul 2021 11:28
URI:	http://eprints.ums.ac.id/id/eprint/92258

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