Optimalisasi Produksi Sarung Tenun Goyor Tradisional Menggunakan Atbm Di Home Industry Dunia Indah

Sari, Yolanda Reggi Nurlita and , Prof. Dr. Harsono, SU (2021) Optimalisasi Produksi Sarung Tenun Goyor Tradisional Menggunakan Atbm Di Home Industry Dunia Indah. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to describe the optimization of the production of traditional goyor woven sarongs using non-machine looms in the Dunia Indah home industry. This research uses a qualitative research type with an ethnographic design. Collecting data in this study by means of observation, interviews and documentation. The validity of the data in this study used triangulation of source data. The stages of data analysis techniques include determining informants, interviewing informants, making ethnographic notes, asking descriptive questions, analyzing interviews, creating domains, asking structural questions, making taxonomies, asking contrasting questions, componential analysis, finding cultural themes, and writing ethnography. The results of this study explain that goyor sarongs have advantages, namely the use can adjust to the seasons, unique motifs, colors that do not fade easily and durability that is quite durable. The goyor sarong has a traditional impression because the entire production process uses traditional tools including trays/planks, yarn spinners, winches, ATBM and drying locations. This study concludes that optimizing the production of goyor sarongs in the Dunia Indah home industry is by selecting raw materials, maintaining the dosage of dye drugs, overcoming obstacles, controlling inventory and dividing work tasks. It aims to maintain the quality of goyor gloves because in production activities also need to pay attention to market demand so that the production has the quality or criteria desired by consumers. The target market for goyor gloves is local and international markets. To reach the target market by paying attention to product quality, pricing, distribution channels and promotions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Optimalisasi Produksi, Sarung Goyor, Tradisional
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	YOLANDA REGGI NURLITA SARI
Date Deposited:	10 Jun 2021 07:32
Last Modified:	10 Jun 2021 07:33
URI:	http://eprints.ums.ac.id/id/eprint/91886

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