Strategi Pelayanan Yayasan Kemanusiaan Kotak Amal Indonesia Dalam Menjaga Loyalitas Donatur

Nuha, Ulin and , Fauzan Hanif Noor Atief, Lc., M.Sc (2021) Strategi Pelayanan Yayasan Kemanusiaan Kotak Amal Indonesia Dalam Menjaga Loyalitas Donatur. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The growth in the number of Amil Zakat Institutions (LAZ) in Indonesia is growing from a simple level to professional with a variety of services and programs offered to the public or donors. This encourages each zakat institution to find the right strategy in gaining trust and loyalty from donors so that the institution can carry out its activities to the maximum. This research aims to find out the service strategy used by Yayasan Kemanusiaan Kotak Amal Indonesia in maintaining donor loyalty and to know the supporting and inhibitory factors in the strategy. This type of research is field research with qualitative descriptive methods. Data collection using interviews and documents analyzed by deductive methods. The results explain that the strategy used by Yayasan Kemanusiaan Kotak Amal Indonesia in maintaining donor loyalty is a prime service strategy by performing 3 stages of strategy; strategy formulation, implementation of strategies with two steps, namely the conduct of ambassadors and external, and finally the evaluation of strategies carried out periodically. Adequate service facilities in accordance with the interests of donors become the main factors supporting the course of the strategy, and the limited number of officers amil zakat become one of the factors inhibiting the course of the strategy.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Strategi, Loyalitas, Pelayanan prima
Subjects: B Philosophy. Psychology. Religion > BL Religion
B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
Divisions: Fakultas Agama Islam > Hukum Ekonomi Syariah (HES)
Depositing User: ULIN NUHA
Date Deposited: 20 Apr 2021 05:24
Last Modified: 20 Apr 2021 05:24
URI: http://eprints.ums.ac.id/id/eprint/90609

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