Kesenjangan Kepuasan dalam Mengakses Laman Website Blackxperience.com

Salsabilla, Rifda and , Dr.Edy Purwo Saputro, S.E,M.Si (2021) Kesenjangan Kepuasan dalam Mengakses Laman Website Blackxperience.com. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Service quality begins with customer needs and ends with the value provided by the customer based on the quality of service factor, the extent to which the service meets specifications. Quality according to ISO 9000 is the degree achieved by the characteristics inherent in meeting the requirements. The requirements in this case are the needs or expectations that are sought, usually implied or obligatory. The level of satisfaction expected by respondents (GS) BCC Solo with automotive before accessing the BlackXperience website. com at a low level of satisfaction this is based on the results of the analysis conducted by the author that each indicator shows a low level of satisfaction, because it is obtained ranging from 21% - 30% down. Likewise, the level of satisfaction (GO) BCC Solo obtained with the automotive after accessing the BlackXperience website. com ranges from 21% - 30% and below. The satisfaction gap (GD) of BCC Solo that is obtained by respondents for automotive after accessing the BlackXperience website. com low satisfaction levels ranging from 21% - 30% and below. Keywords: satisfaction gap, website quality level, customer satisfaction

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: satisfaction gap, website quality level, customer satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: RIFDA SALSABILLA
Date Deposited: 01 Apr 2021 03:52
Last Modified: 01 Apr 2021 03:52
URI: http://eprints.ums.ac.id/id/eprint/90371

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