Pengaruh Estetika, Delight Dan Self Concept Terhadap Brand Attachment Pada Merek Sepatu Lokal

Dinar Aviani, Adinda and , Dr. Anton Agus Setyawan, M.Si. (2021) Pengaruh Estetika, Delight Dan Self Concept Terhadap Brand Attachment Pada Merek Sepatu Lokal. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of aesthetics, delight and self concept on brand attachment on local shoe brands. The variables in this study consisted of aesthetics, delight, self concept and brand attachment. The population in this study is the community in Surakarta. The sampling technique used was purposive sampling and data collection methods through online questionnaires to 200 respondents according to population criteria. Based on the results of this study indicate that aesthetic variables have a significant influence on brand attachments on local shoe brands, delight variables do not have a significant effect on brand attachments on local shoe brands, self concept variables have no significant effect on brand attachments on local shoe brands. Keywords :Estetika, Delight, Self Concept, Brand Attachment.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Keywords :Estetika, Delight, Self Concept, Brand Attachment.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADINDA DINAR AVIANI
Date Deposited:	19 Feb 2021 08:40
Last Modified:	19 Feb 2021 08:40
URI:	http://eprints.ums.ac.id/id/eprint/89705

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