Analisis Pengaruh Persepsi Risiko, Kualitas Situs Web, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Konsumen (Studi Pada Pengguna Aplikasi Shopee di Surakarta)

Rayyantika, Firda and -, Dr. Rini Kuswati, S.E., M.Si (2021) Analisis Pengaruh Persepsi Risiko, Kualitas Situs Web, Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Konsumen (Studi Pada Pengguna Aplikasi Shopee di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of risk perception, website quality, and consumer trust on consumer purchasing decisions of Shopee application users in Surakarta. This type of research is quantitative research, with a population of 100 Shopee application users in Surakarta. The sampling technique uses a non probability sampling method. The technique of collecting data through distributing questionnaires. Based on the results of data processing with the help of the SPSS version 26 application, it was found that the risk perception variable had a significant negative effect on purchasing decisions on the Shopee application. Website quality variables have a significant positive effect on purchasing decisions on the Shopee application. Consumer confidence variable has a significant positive effect on purchasing decisions on the Shopee application. Simultaneously, the three independent variables affect the dependent variable.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Purchase decision, Risk Perception, Website Quality, Consumer Trust
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with username b100170282
Date Deposited:	18 Feb 2021 07:47
Last Modified:	18 Feb 2021 07:47
URI:	http://eprints.ums.ac.id/id/eprint/89462

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