Analisis Fitur E-Commerce Untuk Meningkatkan Pembelian Konsumen Pada Usaha Furniture (Studi Kasus Rumah Kayu Jepara)

Maulana Aziz, Rizal and , Ikhwan Susila, SE, M.Si, Ph.D (2021) Analisis Fitur E-Commerce Untuk Meningkatkan Pembelian Konsumen Pada Usaha Furniture (Studi Kasus Rumah Kayu Jepara). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The study was to analyze the commercial interests of the furniture trade (case study: Rumah Kayu Jepara). The purpose of this study is to know how the features of e-commerce affect the interest of purchases (case study: Rumah Kayu Jepara). The study USES samples of potential buyers or prospective buyers who have looked at the site, as many as 120 respondents. The data used in the study are the primary of the questionnaires. The method of analysis used in this assessment is linear refractive analysis using variable features e-commerce to increase the purchasing interest. The results of the study indicate that interfaces, offers, content, acquired and technical will affect purchasing interests significantly. Keywords : e-commerce, Interface, navigation, Content, Reliability, Technical, Interest in buying, furniture.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	e-commerce, Interface, navigation, Content, Reliability, Technical, Interest in buying, furniture.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIZAL MAULANA AZIZ
Date Deposited:	18 Feb 2021 07:09
Last Modified:	18 Feb 2021 07:09
URI:	http://eprints.ums.ac.id/id/eprint/89448

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