Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Minat Beli Pengguna Shopee Di Karangduren Sawit Boyolali

Bima Kuncara, Ramadhan and -, Dr. Djalal Fuadi, MM. (2021) Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Minat Beli Pengguna Shopee Di Karangduren Sawit Boyolali. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Ramadhan Bima Kuncara / A210160040. Accounting Education Study Program, Teacher Training and Education Faculty, Muhammadiyah University of Surakarta 2020. The purpose of this study was to determine 1) the effect of service quality on consumer buying interest at Shopee.co.id; 2) the influence of trust on consumer buying interest at Shopee.co.id, and 3) the simultaneous influence of service quality and trust on consumer purchase intention at Shope.co.id. This research uses a quantitative survey method. The population in this study is a resident of Karangduren Sawit Boyolali who has a buying interest in Shopee. The sampling technique uses non probability sampling. The research sample was obtained by 60 respondents. The required data is obtained through a questionnaire or questionnaire. The results showed 1) there was an influence between service quality on the purchase interest of Shopee users in the village of Karangduren Sawit Boyolali, 2) there was an influence between trust on the purchase interest of Shopee users in the village of Karangduren Sawit Boyolali, and (3) there was a simultaneous influence between service quality, and trust in consumer buying interest in Shopee. The coefficient of determination test results show that the variables of service quality and trust can contribute to increasing shopee consumer buying interest.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	service quality, trust, purchase interest
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	RAMADHAN BIMA KUNCARA
Date Deposited:	23 Jan 2021 04:20
Last Modified:	23 Jan 2021 04:20
URI:	http://eprints.ums.ac.id/id/eprint/88581

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