Pengaruh Kepercayaan dan Kualitas Produk Terhadap Keputusan Pembelian Secara Online Remaja di Desa Lojirejo

Safitri, Anita Dwi and , Dr. Djalal Fuadi, MM. (2020) Pengaruh Kepercayaan dan Kualitas Produk Terhadap Keputusan Pembelian Secara Online Remaja di Desa Lojirejo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aims of this research to know: 1) trust impact on the online purchase decisions for teenager in Lojirejo village (2) quality of product effect on the online purchase decisions for teenager in Lojirejo village. 3) ltrust impact and quality of product on the online purchase decisions for teenager in Lojirejo village. Method of this research used a quantitative method with census research design. The population of this research were 57 teenagers in Lojirejo village, technique collecting sample used saturation sampling that means all of the population to be a sample. The data was collected using questionnaire and documentation. The result of regression analysis showed equation Y = 14,605 + 0,324 X1 + 0,204 X2. The conclusion of this research are: 1) Trust had a positive impact and significant on the online purchase decisions. It is based on t test can be seen that 2,081 > 2,004 the sig value 0,042 < 0,05 with the effective contribution is 13,7% and the relative contribution is 50,74%. 2) Quality of product had a positive influence and significant on the online purchase decisions. It is based on t test can be seen that 2,026 > 2,004 the sig value 0,048 < 0,05 with the effective contribution is 13,3% and the relative contribution is 49,26%. 3) Trust and quality of product had a positive influence and significant on the online purchase decisions. It is based on F test can be seen that 9,991 > 3,16 and the significance value < 0,05 is 0,000. 4) The coefficient determination (R2) of 0,270 showed that the trust impact and quality of product on the online purchase decisions is 27%, while as for the rest influenced by another variable

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: trust, quality of product, online purchase decisions
Subjects: L Education > L Education (General)
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User: ANITA DWI SAFITRI
Date Deposited: 25 Nov 2020 03:14
Last Modified: 25 Nov 2020 03:14
URI: http://eprints.ums.ac.id/id/eprint/87847

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