Image Restoration Strategy Of PT Pertamina Hulu Energi (A News Framing Analysis of PT PHE After PHE ONWJ Oil Spill On Tribunnews.com Online News Portal)

Nurrohman, Mukhlis and , Dr. Dian Purworini, S.sos,MM (2020) Image Restoration Strategy Of PT Pertamina Hulu Energi (A News Framing Analysis of PT PHE After PHE ONWJ Oil Spill On Tribunnews.com Online News Portal). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research focuses on the reporting of the PHE ONWJ oil spill. The oil spill was caused by a leak at the YYA-1 PHE ONWJ well. The issue of the oil spill has been reported by many news portals, from the initial news that the incident occurred to the handling carried out by PT PHE. Of course, this issue can threaten the company's image if PT PHE does not respond immediately. Tribunnews.com is the news portal that most reports on the PHE ONWJ oil spill with 69 news stories for the period July 15, 2019 to January 16, 2020 on a national scale. This research aims to determine the news frame regarding the image restoration strategy of PT PHE in improving the image after the PHE ONWJ oil spill. This research used a qualitative descriptive approach with the Robert Entman framing analysis method. This research also used image restoration theory which shows PT PHE uses three image restoration strategies to respond to crisis issues, namely mortification, compensation, and corrective action. However, PT PHE often uses corrective action strategies to respond the crisis because it can raise positive issues, protect its image, and eliminate negative perceptions of the company.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: framing, tumpahan minyak, image restoration, PT PHE.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: MUKHLIS NURROHMAN
Date Deposited: 12 Nov 2020 11:57
Last Modified: 12 Nov 2020 11:57
URI: http://eprints.ums.ac.id/id/eprint/87256

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