Pengaruh Kepercayaan, Risiko Belanja, Dan Kemudahan Bertransaksi Terhadap Minat Bertransaksi Daring (Online) Di Tokopedia (Mahasiswa Pendidikan Akuntansi Angkatan 2016 Universitas Muhammadiyah Surakarta)

Saputri, Riska and -, Drs. Sabar Narimo, MM, M.Pd. (2020) Pengaruh Kepercayaan, Risiko Belanja, Dan Kemudahan Bertransaksi Terhadap Minat Bertransaksi Daring (Online) Di Tokopedia (Mahasiswa Pendidikan Akuntansi Angkatan 2016 Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to describe the effect of trust, risk shopping, and ease of transaction on the interest transact online ( online) on Tokopedia. This type of research is quantitative. The population in this study were 312 students of 2016 FKIP-UMS Accounting Education, the sample taken was 114 students. The data collection technique used a questionnaire. Data were analyzed using multiple regression analysis, t test, F test, test R2,the relative contribution and effective contribution. The results of the regression analysis obtained Y = 2.288+ 0.272 X1+ 0.173 X2+ 0.227 X3. The conclusions taken are (1) trust has a positive effect on the interest in online transactions (online) in Tokopedia. (2) the risk of shopping has a positive effect on interest in online transactions (online) at Tokopedia. (3) ease of transactions has a positive effect on the interest in online transactions (online) at Tokopedia. (4) trust, risk shopping, and ease of transaction together positive effect on the interest of transactions online (online)in Tokopedia. Based on simultaneous (F) note that F count> Ftable (13.256> 2.69) and significant value of Farithmetic of 0.000 <0.05 with a coefficient of determination (R2)of 0.266 indicates that the influence of trust, risk shopping, and convenience Transacted on interest in online transactions (online) in Tokopedia amounting to 26.6%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	kepercayaan, risiko belanja, kemudahan bertransaksi, minat bertransaksi daring
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	RISKA SAPUTRI
Date Deposited:	17 Oct 2020 03:37
Last Modified:	17 Oct 2020 03:37
URI:	http://eprints.ums.ac.id/id/eprint/86479

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