Pegaruh Kualitas Produk Dan Harga Terhadap Pembelian Impulsif Serta Dampaknya Pada Minat Beli Ulang(Studi Empiris Pada Pengguna Shopee.co.id di Kota Surakarta)

Maulana, Buyung Sidik and , Ahmad Mardalis, S.E., M.B.A (2020) Pegaruh Kualitas Produk Dan Harga Terhadap Pembelian Impulsif Serta Dampaknya Pada Minat Beli Ulang(Studi Empiris Pada Pengguna Shopee.co.id di Kota Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of product quality and price on repurchase intention through impulse buying as an intervening variable on Shopee.co.id consumers in the city of Surakarta. The sample used in this study were 130 respondents. Sampling techniques through questionnaires. The sampling technique uses non probability sampling. Data analysis techniques using structural equation analysis (SEM) with SmartPLS 3.0. The results of data analysis show that product quality has a positive and significant effect on repurchase interest and no significant positive effect on impulsive purchases, price variables have a positive and significant effect on repurchase interest and impulsive purchases, impulsive purchase variables have a positive and significant effect on repurchase interest, variables Product quality is not a significant positive effect on repurchase interest with impulsive purchases as an intervening variable, price variables have a positive and significant effect on repurchase interest with impulsive purchases as an intervening variable.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Price, Impulsive Purchase, Repurchase Interest
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	BUYUNG SIDIK MAULANA
Date Deposited:	18 Sep 2020 04:15
Last Modified:	18 Sep 2020 04:15
URI:	http://eprints.ums.ac.id/id/eprint/86045

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