Register of Betta Fish Advertisement in Instagram: a Sociolinguistics Perspective

Kristyowati, Renna Ayu Dwi and , Dr. Maryadi, M.A (2020) Register of Betta Fish Advertisement in Instagram: a Sociolinguistics Perspective. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to describe the types of register and the types of meaning used in the official page of BETTA Fish in Instagram. The official betta fish page on Instagram is a page to inform others about the terms used in betta fish. Inside there is an advertisement that contains a caption, a picture of a betta fish, and the terms used in a betta fish advertisement. There are new terms register from the betta fish advertisement that not everyone knows what it means. Research of Type, in this research, the researcher uses descriptive qualitative research because the researcher will explain the caption of the picture and the type of betta fish on Instagram. Data sources that use social media, especially on the official Instagram page. The object of this research is the Betta Fish advertisement on Instagram. The researcher collects several pictures and posts on the official betta fish advertisement page, the researcher reads the post carefully, and classifies the betta fish image, then the researcher makes a list of the data included in the register types and meaning types. In analyzing the data, the researcher classifies the types of registers and the types of meaning, the researcher analyze the types of registers based on Rinaghnaa theory and to analyze the types of meaning based on Leech theory supported by Dell Hymes theory to analyze social context to determine a meaning of betta fish data advertisement. Based on the analysis, the researcher found that in the register types there were 2 formal register words (10%), 11 consultative register words (55%), and 7 casual register words (35%). And in analyzing the types of meaning there are 19 conceptual meaning words (76%), 2 words collocative meaning (8%), and 4 words affective 2 meaning (16%). This means that the consultative register types (55%) that often arises because it is widely used in posting Betta fish advertisement on Instagram and in the types of meaning types there are conceptual meaning (76%) that appears more frequently and is most used in betta fish advertisement in Instagram.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: betta advertisement, register and meaning
Subjects: L Education > L Education (General)
P Language and Literature > P Philology. Linguistics
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User: RENNA AYU DWI KRISTYOWATI
Date Deposited: 22 Aug 2020 05:01
Last Modified: 22 Aug 2020 05:01
URI: http://eprints.ums.ac.id/id/eprint/85352

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