Analisis Pengaruh Persepsi Logo Halal, Kepribadian Religius Dan Faktor Sosial Terhadap Kepuasan Pelanggan Makanan Beku (Studi Kasus Masyarakat Surakarta)

Kholiq, Ihsan Abdul and , Sidiq Permono Nugroho, S.E., M.M. (2020) Analisis Pengaruh Persepsi Logo Halal, Kepribadian Religius Dan Faktor Sosial Terhadap Kepuasan Pelanggan Makanan Beku (Studi Kasus Masyarakat Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to examine the influence of Halal Logo Perception, religious personality and social factors on customer satisfaction of frozen food in Surakarta. This research method uses a quantitative approach that uses numerical data. The population in this study were users of frozen food products in Surakarta. Total population is not known with certainty and a sample of 100 respondents. Data analysis techniques using are (1) instrument test (validity and reliability test), (2) Classical Assumption Test (normality, multicollinearity, heteroscedasticity) and (3) Hypothesis Test (multiple linear regression analysis, t test, F test and R2) . The results showed that the t test showed that (1) Halal Logo Perception significantly affected customer satisfaction in frozen food in Surakarta. (2) Religious personality significantly influences customer satisfaction in frozen food in Surakarta. (3) Social factors significantly influence customer satisfaction in frozen food in Surakarta.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Halal Logo Perception, Religious Personality, Social Factors and Customer Satisfaction
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Unnamed user with username b100150095
Date Deposited:	18 Aug 2020 04:59
Last Modified:	18 Aug 2020 04:59
URI:	http://eprints.ums.ac.id/id/eprint/85054

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