Pengaruh Kualitas Produk, Daya Tarik Iklan dan Harga Terhadap Keputusan Pembelian pada E-Commerce Tokopedia di Soloraya

Pambudi, Alfian Pradana Bangun and , Moechammad Nasir, Drs., M.M (2020) Pengaruh Kualitas Produk, Daya Tarik Iklan dan Harga Terhadap Keputusan Pembelian pada E-Commerce Tokopedia di Soloraya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this research is to find out and explain the effect of product quality, ad appeal, and price on purchasing decisions on E-Commerce in Tokopedia. This study uses primary data and the population in this study are all people in Soloraya who have made purchases at Tokopedia, the sampling technique used by using the purposive sampling method of 110 respondents. By testing the hypothesis using convergent validity, descriminant validity and reliability. Based on research on Product Quality, Attractiveness of Advertising and Prices have a significant positive effect on purchasing decisions on E-Commerce Tokopedia.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	product quality, advertising of attractiveness, price, purchasing decisions
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALFIAN PRADANA BANGUN PAMBUDI
Date Deposited:	11 Aug 2020 03:01
Last Modified:	11 Aug 2020 03:01
URI:	http://eprints.ums.ac.id/id/eprint/84486

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