Analisis Faktor-Faktor Yang Menggunakan Mempengaruhi Niat Beli Konsumen Menggunakan Layanan Food Delivery

Parikesit, Titok and -, Dr. Muzakar Isa, SE, MSi (2020) Analisis Faktor-Faktor Yang Menggunakan Mempengaruhi Niat Beli Konsumen Menggunakan Layanan Food Delivery. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of user attitudes, ease of use, usability, and subjective norms on purchase intentions using food delivery (Go-Food) services. This research was conducted in the city of Sukoharjo. This study used a sample of 100 Sukoharjo people. The sampling method uses purposive sampling and the data used are primary data in the form of questionnaires. The data analysis method used is multiple linear regression analysis using several variables, namely user attitude, ease of use, usability, subjective norms and purchase intention. The results showed that the user's attitude had a positive and significant effect on purchase intentions with a significant value of 0,000 less than 0.005. Ease of use has no significant on purchase intention with a significant value of 0.083 greater than 0.005. The use of insignificant effect on purchase intention with a significant value of 0.224 is greater than 0.005. Subjective norms have a significant positive effect on purchase intentions with a significant value of 0,000 less than 0.005. R Square value of 0.686 indicates that the ability of user attitude variables, ease of use, usability, and subjective norms in explaining purchase intentions using food delivery services is 68.6% while the remaining 31.4% is explained by other variables outside the model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Sikap, kemudahan, kegunaan, normasubjektif, niat beli
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	TITOK PARIKESIT
Date Deposited:	11 Aug 2020 13:15
Last Modified:	11 Aug 2020 13:18
URI:	http://eprints.ums.ac.id/id/eprint/84485

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