Analisis Pengaruh Kualitas Pelayanan,Kualitas Produk, Dan Persepsi Harga Terhadap Kepuasan Pelaanggan Ojek Online Maxim

Henry Dewantara, Alan and , Drs. Wiyadi, M.M., Ph.D (2020) Analisis Pengaruh Kualitas Pelayanan,Kualitas Produk, Dan Persepsi Harga Terhadap Kepuasan Pelaanggan Ojek Online Maxim. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Analyzing the influence of quality of service, the price to customer satisfaction of online Ojek user Maxim in Surakarta city. The types and sources of data in this research are with quantitative data which is the primary data obtained from the field survey by spreading the questionnaire. The population in this research is all customers of Ojek Online Maxim in Surakarta, sampling techniques is purposive sampling with a sample of 115 respondents based on the results of the research quality of service is positive and significant to customer satisfaction. Product quality has a significant influence on consumer satisfaction. Price has a significant influence on consumer satisfaction. Keywords: Quality of service, product quality, price, and customer satisfaction

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Kualitas Pelayanan, Kualitas Produk, Harga, dan Kepuasan konsumen
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALAN HENRY DEWANTARA
Date Deposited:	11 Aug 2020 07:24
Last Modified:	11 Aug 2020 07:25
URI:	http://eprints.ums.ac.id/id/eprint/84457

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