Pengaruh Bauran Promosi terhadap Keputusan Pembelian Tiket Online di Traveloka (Survey Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)

Hidayatullah, Hafidh Zulfikar and , Dra. Wuryaningsih DL,M.M (2020) Pengaruh Bauran Promosi terhadap Keputusan Pembelian Tiket Online di Traveloka (Survey Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of the promotion mix (advertising, sales promotion, public relations) on purchasing decisions. The population in this study were all students of the Faculty of Economics and Business, University of Muhammadiyah Surakarta. The sampling technique is purposive sampling with a sample of 100 respondents. Data collection techniques in this study used primary data using questionnaires. Data analysis uses multiple linear regression. The results of the analysis in this study indicate that advertising has no significant effect on purchasing decisions, sales promotion has a significant effect on purchasing decisions and public relations has no significant effect on purchasing decisions.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: advertising, sales promotion, public relations, purchasing decisions
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: HAFIDH ZULFIKAR HIDAYATULLAH
Date Deposited: 09 Aug 2020 04:31
Last Modified: 09 Aug 2020 04:31
URI: http://eprints.ums.ac.id/id/eprint/84338

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