Pengaruh Citra Merk, Kualitas Produk dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Produk Iphone di Solo Raya

Setyawan, Robbi Adi and , Drs. M. Nasir, M. M. (2020) Pengaruh Citra Merk, Kualitas Produk dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Produk Iphone di Solo Raya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of brand image, product quality, and customer satisfaction on customer loyalty on iPhone products in Solo Raya. In this study, 113 samples were taken randomly from several iPhone users in Solo Raya. The sample selection method uses purposive sampling and the data used are primary data in the form of a questionnaire. The data analysis method used is multiple linear regression analysis using several variables, namely brand image, product quality, customer satisfaction and customer loyalty. The results showed that the brand image variable significantly affected customer loyalty, customer quality variables significantly affected customer loyalty, customer satisfaction variables significantly influence customer loyalty. R value Square amounting to 0.831. That is, 83.1% of customer loyalty (Y) can be explained by brand image variables (X1), product quality (X2), and customer satisfaction (X3). While the rest (100% - 83.1% = 16.9%) is explained by other variables.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Image, Product Quality, Customer Satisfaction, Customer Loyalty.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ROBBI ADI SETYAWAN
Date Deposited:	03 Aug 2020 04:27
Last Modified:	03 Aug 2020 04:27
URI:	http://eprints.ums.ac.id/id/eprint/83950

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