Pengaruh Religiusitas Terhadap Niat Beli yang Dimediasi Oleh Sikap pada Produk Berlabel Halal

Prakoso, Guntur and , Dr. Rini Kuswati, S.E., M.Si (2020) Pengaruh Religiusitas Terhadap Niat Beli yang Dimediasi Oleh Sikap pada Produk Berlabel Halal. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (770kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (813kB)
	PDF (Bab I) BAB I.pdf Download (253kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (351kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (210kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (324kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (93kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (139kB)
	PDF (Lampiran) Lampiran.pdf Restricted to Repository staff only Download (336kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (233kB) | Request a copy

Abstract

This study aims to find out how the influence of religiosity on buying intentions of halal labeled products is mediated by attitude. The research method used is a quantitative method used to examine a particular population or sample. Sampling is done by non-probability method with a number of respondents as many as 156 respondents who have or have never made a purchase on a halal labeled products. The method of data analysis in this study is the tiered regression analysis that was previously performed with the instrument test, tiered linear test, Goodness of Fit,t test and the coefficient of determination test. The results showed that (1) religiosity had a positive effect on attitude, this was evidenced by t count> t table and p-value <0.05. (2) attitude has a positive effect on purchase intentions, this is evidenced by t count> t table and p-value <0.05. (3) religiosity has a positive effect on purchase intention, this is evidenced by t count> t table and p-value <0.05. (4) the attitude of mediating fully (full mediated) religiosity towards purchase intention, full mediation (full mediated) occurs if the influence of religiosity variables on the purchase intention variable which was initially significant becomes no significant effect when the attitude variable is regressed together. The results of the analysis show the indirect effect, BootLLCI value = 0.0897 and BootULCI = 0.2553 above 0, then the attitude variable is proven to mediate.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Attitude, Religiosity, purchase intention
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GUNTUR PRAKOSO
Date Deposited:	24 Jul 2020 04:00
Last Modified:	24 Jul 2020 04:00
URI:	http://eprints.ums.ac.id/id/eprint/83681

Actions (login required)

View Item