Pengaruh Online Customer Review, Kepercayaan dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian pada Shopee di Soloraya

Pandasari Putri, Nikkita and -, Drs. Moechammad Nasir, MM (2020) Pengaruh Online Customer Review, Kepercayaan dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian pada Shopee di Soloraya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to analyze the influence of Online Customer Review, Trust, and Free Shipping on Purchasing Decisions on Shopee in Soloraya. This type of research uses a quantitative approach. The sampling technique used in this study is the purposive sampling technique with the criteria of consumers who have made purchases at Shopee in the past year with a total sample of 100 respondents. This research uses primary data sources and collects data through questionnaires through google form. This research uses SmartPLS 3.0 data analysis method. The results of this study indicate that the Online Customer Review, Trust, and Free Shipping variables have a positive and significant effect on Purchasing Decisions at Shopee at Soloraya.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Online Customer Review, Trust, and Free Shipping on Purchasing Decisions, Shopee.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NIKKITA PANDASARI PUTRI
Date Deposited:	22 Jul 2020 02:45
Last Modified:	22 Jul 2020 02:45
URI:	http://eprints.ums.ac.id/id/eprint/83633

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