Analisis Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kedai Es Buah Mblenger Di Wilayah Pabelan Sukoharjo

Oktiono, Rendika and , Drs.Moechammad Nasir, MM (2020) Analisis Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Kedai Es Buah Mblenger Di Wilayah Pabelan Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

[img] PDF (NASKAH PUBLIKASI)
NASKAH PUBLIKASI.pdf

Download (387kB)
[img] PDF (HALAMAN DEPAN)
HALAMAN DEPAN.pdf

Download (524kB)
[img] PDF (BAB I)
BAB I.pdf

Download (146kB)
[img] PDF (BAB II)
BAB II.pdf
Restricted to Repository staff only

Download (172kB)
[img] PDF (BAB III)
BAB III.pdf
Restricted to Repository staff only

Download (252kB)
[img] PDF (BAB IV)
BAB IV.pdf
Restricted to Repository staff only

Download (218kB)
[img] PDF (BAB V)
BAB V.pdf
Restricted to Repository staff only

Download (76kB)
[img] PDF (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf

Download (134kB)
[img] PDF (LAMPIRAN)
LAMPIRAN.pdf
Restricted to Repository staff only

Download (544kB)
[img] PDF (PERNYATAAN PUBLIKASI ILMIAH)
SURAT PERNYATAAN PUBLIKASI KARYA ILMIAH.pdf
Restricted to Repository staff only

Download (132kB)

Abstract

This study aims to determine the Analysis of the Effect of Price and Service Quality on Consumer Satisfaction at Mblenger Fruit Ice Store in Pabelan, Sukoharjo. This type of research is a survey research using a questionnaire as an instrument. The population in this study were consumers of Mblenger fruit ice shops in Pabelan. The sample used in this study amounted to 100 respondents. Data is collected by a questionnaire that has been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results of this study indicate that price has a significant effect on customer satisfaction, and there is a significant effect on service quality on customer satisfaction.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: price, service quality, customer satisfaction
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: RENDIKA OKTIONO
Date Deposited: 23 Jun 2020 13:32
Last Modified: 23 Jun 2020 13:32
URI: http://eprints.ums.ac.id/id/eprint/83013

Actions (login required)

View Item View Item