Faktor - Faktor Yang Mempengaruhi Konsumen Dalam Melakukan Impulse Buying Terhadap Produk Oriflame PT. Orindo Alam Ayu Di Kota Solo

Amalia, Gita Ristiani and , Drs. Djoko Suwandi, SE., M.Pd (2020) Faktor - Faktor Yang Mempengaruhi Konsumen Dalam Melakukan Impulse Buying Terhadap Produk Oriflame PT. Orindo Alam Ayu Di Kota Solo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of research is has aims to find out about the factors that affecting of impulse buying by the customers towards Oriflame’s products at PT. Orindo Alam Ayu, Solo city. This research includes qualitative research with ethnographic approach. There are many methods of collecting data that used in this research follows interview, observation and documentation. The validity of the data in the study uses source triangulation and method triangulation. The data analysis technique uses interactive model 4 steps namely data collection, data reduction, data presentation, verification. The result of this research shows that (1) the factors of service quality influence in impulse buying, but it’s not dominant. (2) the factors of price is very affective in the impulse buying activities (3) The factors of promotion will be affective in impulse buying If the promotions doing frequently and interesting (4) the factors of products quality has a good affective in impulse buying activities.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Harga, Impulse buying, kualitas layanan, kualitas produk, promosi
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	GITA RISTIANI AMALIA
Date Deposited:	20 Jun 2020 02:13
Last Modified:	20 Jun 2020 02:13
URI:	http://eprints.ums.ac.id/id/eprint/82981

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