Pengaruh Social Media Influencer, Virtual Community, Dan Social Influence Terhadap Minat Pembelian Produk Yamaha Nmax

Wahyu Pratama, Yoga and -, Kussudyarsana, S.E., M.Si., Ph.D. (2020) Pengaruh Social Media Influencer, Virtual Community, Dan Social Influence Terhadap Minat Pembelian Produk Yamaha Nmax. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to influence the influence of Social Media Influencers, Virtual Communities, and Social Influence on Interest in Purchasing Yamaha Products. The sample of this study was 107 respondents in the Yamaha NMAX community. Data collection using a questionnaire. The analytical method used is the validity test, reliability test, multiple linear regression analysis, t test, f test,and the coefficient of determination. The results of the last research uestionnaire were valid and reliebel. Based on the results of the analysis found it can be explained that Social Media Influencer, Virtual Community, and Social Influence have a positive and significant influence on Purchase Intention.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Social Media Influencer, Virtual Community, Social Influence, Purchase Intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	YOGA WAHYU PRATAMA
Date Deposited:	19 May 2020 03:37
Last Modified:	19 May 2020 03:37
URI:	http://eprints.ums.ac.id/id/eprint/82686

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