Adopsi E-Marketing pada Umkm Kerajinan Payung Hias di Juwiring Klaten

Tri Islami, Dian and -, Dra. Wuryaningsih Dwi Lestari, M.M (2020) Adopsi E-Marketing pada Umkm Kerajinan Payung Hias di Juwiring Klaten. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The aims of this research to explore the process of adoption of emarketing conducted by MSMEs. This type of research is qualitative research. The research subject or informant is the owner of MSMEs Decorative Umbrella Craft in Juwiring Klaten. Data collection techniques using snowball. Analysis method start from the reduction, presentation, and conclusions. Research results show that the marketing environment plays a very important role in the emarketing adoption process. The desire and knowledge of individuals regarding e-marketing adoption is still bad enough. Service factors and consumers trust, while the factors that are obstacles to adopting e-marketing are the lack of knowledge of technology in the digital era, the SMEs capacity and misunderstanding the benefits of adopting e-marketing.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Adoption of technology, e-marketing, SMEs
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DIAN TRI ISLAMI
Date Deposited:	08 May 2020 02:41
Last Modified:	08 May 2020 02:46
URI:	http://eprints.ums.ac.id/id/eprint/82492

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