Reception Analysis of Androgyny According to College Student

Talitha, Siva Juan and , Nur Latifah Umi Satiti, M.A (2020) Reception Analysis of Androgyny According to College Student. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Androgini's presence began to be known through the style of dress displayed by celebrity on Instagram, Jovi Adhiguna. The purpose of this study was to find out how the audience's understanding and acceptance of the style of androgynous dress worn by Jovi Adhiguna in his personal Instagram account used reception analysis theory. This research is a qualitative research by conducting interviews with four informants from among students with different socio-cultural backgrounds. The data obtained were then analyzed using the Stuart Hall reception analysis method. The results of this study indicate that there are diverse meanings of the audience in interpreting the style of androgyny of Jovi Adhiguna based on their experience and social and cultural background.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Reception analysist, androgyny, Jovi Adhiguna, fashion, social media.
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User: SIVA JUAN TALITHA
Date Deposited: 05 Feb 2020 03:52
Last Modified: 05 Feb 2020 03:52
URI: http://eprints.ums.ac.id/id/eprint/80101

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