Susilowati, Yanti and -, Dr. Dian Purworini, S.sos,MM (2019) Krisis Citra Radio Komunitas pada Hilangnya Frekuensi Siaran Radio Rapma FM (Studi Deskriptif Kualitatif Strategi Pemulihan Citra pada Radio 107.5 Rapma FM Universitas Muhammadiyah Surakarta dalam Mengembalikan Citra Pasca Krisis yang Terjadi di Tahun 2013). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
A crisis is a "turning point in history life", a turning point in life that has a significant impact. Depending on the reaction shown by individuals, community groups, corporations and companies. This study aims to find out how crisis communication is carried out by RAPMA FM community radio University of Muhammadiyah Surakarta in handling crises in the loss of broadcast frequency. Researchers used the Image Restoration Theory approach in crisis communication in uncovering the phenomenon of the crisis that occurred. The method used uses a descriptive qualitative approach with in-depth interview data collection and observation. The results of this study show that crisis communication conducted by RAPMA FM can be said to be successful. There are five stages in dealing with crises implemented by RAPMA FM. First Denial by forming claims in the form of other facts that occur in the field. Second, Evasion Responsibility, where RAPMA FM shows Good Intention by giving good intention to improve the frequency in accordance with broadcasting law. Third is Reducing the Offensiveness, namely by way of Bolstering where RAPMA FM states that they have done their best in resolving cases, by way of Minimalization and Differentiation that according to RAPMA FM this crisis is only a small stumbling block. Fourth, through Corrective Action in which RAPMA FM directly acts to resolve the case by looking for new frequencies in accordance with the law. Fifth Mortification by apologizing for the crisis thatoccurred, through the transition of broadcasts from channel or channel frequency to streaming and through the application.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Crisis Communication, Image Restoration Theory, Community Radio |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | YANTI SUSILAWATI |
| Date Deposited: | 09 Dec 2019 04:07 |
| Last Modified: | 09 Dec 2019 04:07 |
| URI: | http://eprints.ums.ac.id/id/eprint/79617 |
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