Analisis Pengaruh Kualitas Produk, Kualitas Layanan, Harga, Dan Lokasi Terhadap Keputusan Pembelian Di Rumah Makan Padang Salero Denai Surakarta

Putri, Rizky Edwinda and , Drs. Ma’aruf, M.M. (2019) Analisis Pengaruh Kualitas Produk, Kualitas Layanan, Harga, Dan Lokasi Terhadap Keputusan Pembelian Di Rumah Makan Padang Salero Denai Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose in this research is analyzing the influence of product quality of the decision purchases in R.M Padang Salero Denai Surakarta. Analyze the influence of the quality of services of the decision purchases in R.M Padang Salero Denai Surakarta. Analyze the influence the price of the purchase decision in R.M Padang Salero Denai Surakarta. Analyze the influence of the location of the decision purchases in R.M Padang Salero Denai Surakarta. Population in this study was all the consumers who buy R.M Padang Salero Denai in Surakarta while sample used as many as 100 responden. The sample collection that is used is purposive sampling. An instrument the analysis used is a test of normality, multicolinearity test, heteroskedastisitas test, a coefficient test determination (r2), f (test the accuracy of test model) and test t (test a hypothesis). The value of r square (r2) 0,524 obtained by. This means that variations change can be explained by the decision of the purchase of variable (X1) quality products, the quality of services (X2), the price (X3) and location (X4) 52,4%. While the rest of 47.6% described by other variables beyond the model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Quality of products, Quality of service, price, location and purchase decision.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	RIZKY EDWINDA PUTRI
Date Deposited:	25 Nov 2019 06:13
Last Modified:	25 Nov 2019 06:13
URI:	http://eprints.ums.ac.id/id/eprint/79567

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