Pengaruh Citra Destinasi Fasilitas Wisata Dan Experential Marketing Terhadap Loyalitas Melalui Kepuasan Pengunjung Taman Pintar Yogyakarta

Wahyu Setyawibowo, Bagus and -, Drs. Wiyadi, M.M., Ph.D. and -, Soepatini, M.Si. Ph.D (2019) Pengaruh Citra Destinasi Fasilitas Wisata Dan Experential Marketing Terhadap Loyalitas Melalui Kepuasan Pengunjung Taman Pintar Yogyakarta. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Indonesia is an archipelago that has many tribes, cultures and customs in it. Indonesia also has an enchanting natural beauty that makes Indonesia a place for tourism destinations. Tourism is a variety of tourism activities and is supported by various facilities and services provided by the community, business people, the Government, and Local Governments. One of the cities in Indonesia that is most sought after in 2018 as a tourist destination according to Liputan 6 Google version is Yogyakarta. Based on the results of the pre-survey of 38 respondents overall visitors to Taman Pintar Yogyakarta were satisfied with the Taman Pintar but were not loyal to Taman Pintar Yogyakarta due to the large number of tourist attractions in Yogyakarta which according to respondents were more attractive than Taman Pintar Yogyakarta. This study aims to determine the effect of Destination Image, Tourist Facilities, and Experiental Marketing on Loyalty through visitor satisfaction at Taman Pintar Yogyakarta. This research uses quantitative methods with descriptive and causal research types. Sampling was done by non probability sampling method with type of Accidental Sampling, with 100 respondents. Descriptive analysis techniques and path analysis. Based on the results of research from descriptive analysis shows that the variable Destination Image, Tourist Facilities, Experiental Marketing, Satisfaction and Loyalty are in the good category. The results of the path analysis show that simultaneously and significantly the Destination Image, Tourism Facilities, and Experiental Marketing variables simultaneously influence the Satisfaction variable by 78.6%, and partially the Experiental Marketing variable significantly influences the Satisfaction variable while the Destination Image variable and Tourism Facilities do not significantly influence the Satisfaction variable. Destination Image Variables, Tourist Facilities, Experiental Marketing and Satisfaction together the same effect on Loyalty variables simultaneously and significantly by 86.9% and partially Experiental Marketing and Satisfaction variables significantly influence Loyalty variables, while the Destination Image and Tourism Facility variables do not significantly influence Loyalty variables. Based on the calculation results of the Path coefficient of the Destination Image variable, Tourist Facilities, and Experiental Marketing together affect Loyalty through visitor satisfaction at the Taman Pintar Yogyakarta by 86.9%. Keywords: Destination Image, Tourist Facilities, Experiental Marketing, Satisfaction, Loyalty.

Item Type: Karya ilmiah (Thesis)
Uncontrolled Keywords: Destination Image, Tourist Facilities, Experiental Marketing, Satisfaction, Loyalty.
Subjects: Q Science > Q Science (General)
Divisions: Fakultas Pasca Sarjana > Magister Manajemen
Depositing User: BAGUS WAHYU S.
Date Deposited: 21 Nov 2019 08:09
Last Modified: 21 Nov 2019 08:09
URI: http://eprints.ums.ac.id/id/eprint/79303

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