Pengaruh Fasilitas dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Bengkel Resmi Honda AHASS UMS Motor

Annisa, Annisa and , Dra.Wafiatun Mukharomah,M.M (2019) Pengaruh Fasilitas dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Bengkel Resmi Honda AHASS UMS Motor. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aims to analyse the influence of facilities and quality of service towards consumer satisfaction in the official workshop of Honda AHASS UMS Motor. The type of data in this study is primary data that has been disseminated to consumers of AHASS UMS Motor as much as 150 respondents determined using the accedential sampling method by conducting a sample withdrawal based on the research purpose and predefined criteria. The analysis tools used in the study include validity tests, reliability tests, classical assumption tests, multiple linear regression analyses, T-tests, and F-tests. Analysis results show that the facility has a positive and significant effect on the satisfaction of Consumers, and the quality of service has a positive and significant impact on consumer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Fasilitas, Kualitas Pelayanan, Kepuasan Konsumen
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANNISA
Date Deposited:	13 Nov 2019 06:16
Last Modified:	13 Nov 2019 06:16
URI:	http://eprints.ums.ac.id/id/eprint/78466

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