Analisis Pengaruh Kepercayaan Pengguna, Persepsi Harga, Risiko Belanja dan Kualitas Informasi terhadap Minat Bertransaksi Belanja Daring (Online)

Ayuningtiyas, Veronika Melati and , Shinta Permata Sari, SE., MM. (2019) Analisis Pengaruh Kepercayaan Pengguna, Persepsi Harga, Risiko Belanja dan Kualitas Informasi terhadap Minat Bertransaksi Belanja Daring (Online). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research aim to analize the effect of user trust, price perception, risks shopping and information quality on online shopping transaction intention. This study conduct to student in all faculty of Universitas Muhammadiyah Surakarta. The sample use convenience sampling technique with 379 active students become respondent using slovin sampling formula. The data are analyzed using multiple linear regression. The results show that user trust, price perception and risks shopping have effect to online shopping transaction intention, mean while information quality has no effect to online shopping transaction intention.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	user trust, price risk, shopping risk, information quality, online shopping transaction intention
Subjects:	X General Subject
Divisions:	Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User:	VERONIKA MELATI AYUNINGTIYAS
Date Deposited:	02 Sep 2019 07:02
Last Modified:	02 Sep 2019 07:02
URI:	http://eprints.ums.ac.id/id/eprint/77665

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