Analisis Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Kepuasan Pelanggan (Studi Kasus Pada Laboratorium Klinik Prodia Surakarta)

Pamungkas, Galih Titis and , Ir. Irmawati, SE., MM. (2019) Analisis Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Kepuasan Pelanggan (Studi Kasus Pada Laboratorium Klinik Prodia Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of the study was to determine the effect of service quality, price, and promotion significantly influence customer satisfaction. The research method uses a type of quantitative research. This population is the perpetrators who have treated at the Prodia Surakarta Clinical Laboratory whose numbers are not known for certain. The sample used in the study was 100 consumers. The sampling technique is convenience or accidental sampling, which is a non-probability sampling technique in which subjects are freely chosen. Data collection techniques using primary data obtained from data collection through the questionnaire method. Data analysis techniques used were (1) instrument test (validity and reliability test), (2) Classical Assumption Test (normality, multicollinearity, heteroscedasticity) and (3) Hypothesis Test (multiple linear regression analysis, t test, F test and R2). The results showed that the t test showed that the value of the variable Service Quality variable was 4.713, the Price variable was 6.553 and the Promotion variable was 3.947 and the value of t table = 1.985, this means that tcount> tt was ho so that there was a significant effect Price and Promotion of Customer Loyalty individually. Based on the F test, the value of Fcount is 467,562, this number means that Fcount is greater than Ftable, so the decision rejects Ho. thus simultaneously the variable Quality of Service, Price and Promotion significantly affects the satisfaction of Customer Loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service quality, price, promotion and loyalty satisfaction
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	GALIH TITIS PAMUNGKAS
Date Deposited:	29 Aug 2019 04:08
Last Modified:	29 Aug 2019 04:11
URI:	http://eprints.ums.ac.id/id/eprint/77615

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